What are you in the mood for?

Kinda private.

We respect you.

Draft — not yet approved

This is a structured starting point covering what South African law requires. Effens must review, complete and approve it — ideally with a legal advisor — before the store opens. Placeholders in square brackets need real values.

Introduction

This policy explains what personal information EFFENS collects when you use this store, why we collect it, and what you can do about it. It follows the Protection of Personal Information Act, 2013 (POPIA).

The responsible party is [registered business name], trading as EFFENS, of [registered physical address]. Our Information Officer can be reached at [information officer email].

What we collect

We collect only what we need to sell you clothing and get it to you:

  • Your name, email address and phone number.
  • Your delivery address.
  • What you ordered, and your order history.
  • Whether you agreed to marketing emails — a choice you make yourself, and can undo at any time.
  • Technical information your browser sends, such as your IP address, used to keep the store secure and working.

We never see or store your card details. Payments are handled entirely by Payfast, our payment provider.

How we use it

  • To process your order, take payment and deliver your parcel.
  • To email you about your order and its delivery.
  • To handle returns, exchanges and questions you send us.
  • To meet our legal obligations, including keeping tax and financial records.
  • To send marketing emails — only if you have asked us to.

We do not sell your personal information, and we do not share it for anyone else's marketing.

Who we share it with

Only the service providers who make the store work:

  • Payfast, to take your payment securely.
  • The Courier Guy, to deliver your order.
  • Our hosting and database providers, to run the store.
  • Our email provider, to send order and delivery notifications.

Some of these providers process information outside South Africa. Where that happens, we rely on providers who offer protection comparable to POPIA.

How long we keep it

We keep order and payment records for [retention period — South African tax law generally requires five years]. Marketing preferences are kept until you withdraw them. Everything else is deleted or anonymised once we no longer need it.

Your rights

Under POPIA you may:

  • Ask what personal information we hold about you, and get a copy.
  • Ask us to correct anything that is wrong.
  • Ask us to delete your information.
  • Withdraw your consent to marketing at any time.
  • Object to how we are processing your information.

Because financial records must legally be retained, deleting your account anonymises your past orders rather than erasing them.

To exercise any of these, email [information officer email]. If you are not satisfied with our response, you may complain to the Information Regulator of South Africa.

Cookies

We use cookies that are necessary for the store to work — keeping you signed in and remembering your cart. [If analytics or advertising tools are added later, this section and a cookie consent banner must be updated first].

Contact

Questions about this policy? Email [information officer email] or use our contact page.

Draft prepared 30 August 2026. Not in force until Effens approves it.